The social CEO. How social media can make executives better leaders

Here’s today’s Dart:

• The social CEO. How social media can make executives better leaders

• How ChatGPT could support in crisis communication situations

• Behind the scenes on the PR Council’s guidelines on Generative AI

• Jack Dorsey: Twitter’s co-founder makes his move against Musk

• Trending news from around the web

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Today’s picks

Highlights if you’ve only got a few minutes

The social CEO. How social media can make executives better leaders

Social media has become a valuable tool for business leaders and executives to stay connected with their customers, employees, and stakeholders. In recent times, social CEOs have emerged as leaders who actively engage with their audience on various social media platforms. In this article, we will delve into the benefits of being a social CEO, how to get started, best practices for social CEOs, and examples of successful social CEOs. (link)

How ChatGPT could support in crisis communication situations

In this article we examine the relevance of utilising ChatGPT in crisis communications and explore how it can be implemented during an actual crisis. It highlights the advantages of incorporating ChatGPT into a crisis communication strategy, outlines the necessary steps for implementation, emphasises the importance of customising and tailoring ChatGPT’s responses to specific crisis situations, and discusses the challenges and limitations of using it during a crisis. (link)

Behind the scenes on the PR Council’s guidelines on Generative AI

The PR Council recently released its first-ever guidelines on Generative AI, which emphasises values such as protecting client information, transparency, and accuracy. Professionals should be transparent with all stakeholders about the use of AI, including informing clients when AI has played a “substantial role” in content creation. (link)

Jack Dorsey: Twitter’s co-founder makes his move against Musk

Jack Dorsey, the co-founder of Twitter, has publicly criticised Elon Musk's handling of the social media platform following the billionaire's $44bn purchase. The move marks a shift in the relationship between the two tech executives, which had been characterised by a 'bromance' that began in 2018. Dorsey has since distanced himself from Twitter and pledged support for alternative social media platforms that are decentralised and free from central authority. He recently donated $5m to Nostr, a decentralised social media project, which he attended a conference for in Costa Rica in March. (link)

Trending

Articles, blogs, podcasts, posts, tweets, etc

• PressPal.ai is an AI-powered tool that surfaces relevant journalists based on press release keywords (link)

• NewsGuard launches world’s first journalist-vetted podcast credibility ratings (link)

• Linkedin experiments with generative AI prompts for posts (link)

• Nearly 50 news websites are ‘AI-generated’, a study says. Would I be able to tell? (link)