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- Generative AI and PR. How artificial intelligence tools will sow disinformation
Generative AI and PR. How artificial intelligence tools will sow disinformation
Plus generative AI and deepfakes, Twitter removes blue checkmarks from legacy users and more
Stephen Davies
April 22, 2023
Here’s today’s Dart:
PR and AI. How artificial intelligence will impact public relations
Generative AI and deepfakes. How artificial intelligence tools will sow disinformation
Twitter begins removing blue checkmarks from all legacy users
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Today’s picks
Highlights if you’ve only got a few minutes
PR and AI. How artificial intelligence will impact public relations
The growing role of artificial intelligence in public relations cannot be overstated. As such, any PR strategy that ignores AI not only undermines the quality of its insights and analysis but also risks being left behind by the competition. (link)
Generative AI and deepfakes. How artificial intelligence tools will sow disinformation
As the technology behind generative artificial intelligence (AI) continues to advance, so too does the potential for its misuse. One particularly concerning application of this technology is the creation of deepfakes, which are increasingly being used to spread disinformation online. With deepfakes becoming not only easier and cheaper to produce but more realistic and harder to determine if they’re fake, the potential for them to be used for malicious purposes is growing rapidly. (link)
Twitter begins removing blue checkmarks from all legacy users
Twitter has begun removing blue checkmarks en masse from legacy verified accounts, fulfilling one of owner Elon Musk’s long-stated plans for the social media network. Historically, the aim of Twitter’s verification system was to ensure that accounts from notable individuals and organizations who freely contributed content to the social media platform were actually being run by those individuals and organizations. Instead, Musk is now charging $8 a month for verification through Twitter Blue. (link)