Deepfaking it: America's 2024 election collides with AI boom

Good morning. Here’s today’s Dart:

• Deepfaking it: America's 2024 election collides with AI boom

• Half of UK businesses unprepared for reputational crises from AI

• How Generative AI will affect the creator economy

• Meltwater rolls out AI tools

• Trending news from around the web

Today’s picks

Highlights if you’ve only got a few minutes

Deepfaking it: America's 2024 election collides with AI boom

A recent Reuters article discusses the impact of deepfakes on America's 2024 election and the collision with the AI boom. It highlights the prevalence of deepfake videos on social media, blurring the line between fact and fiction in the polarised world of U.S. politics. The use of generative AI tools has made it easier and cheaper to create convincing deepfakes, raising concerns about voters' ability to distinguish real from fake. Major social media platforms have made efforts to prohibit and remove deepfakes, but their effectiveness varies. The article also mentions how political players are using generative AI for campaign purposes, and the challenges of regulating and preventing the misuse of AI technology. (link)

Half of UK businesses unprepared for reputational crises from AI

According to a study by Vuelio and Danebury Research, nearly half of UK businesses with less than 500 employees are unprepared for potential reputational crises related to the use of AI. The study consisted of interviewing 300 business decision-makers across various sectors and concludes the need for upskilling teams to adapt to the impacts of AI on brand reputation. The report explores the threat posed by AI-enabled individuals, identifies industries most receptive to technological advances, and discusses how communication teams can benefit from AI as creators and communicators. (link)

How Generative AI will affect the creator economy

A Mashable article discusses how generative AI, such as ChatGPT and Midjourney, is affecting the creator economy and how influencers are using these tools for creative ideation. The author highlights examples of influencers and their teams using generative AI to come up with content ideas and strategies. The article also explores the two main types of generative AI being used: text-focused and visual-focused. It mentions that while generative AI can save time and provide new ideas, it also has limitations and potential pitfalls, such as copyright issues and the risk of eroding human creativity. (link)

Meltwater rolls out AI tools

Media intelligence company, Meltwater, has launched AI-powered tools to assist its PR customers. These tools include an AI writing assistant, an insight assistant, and video analysis capabilities. By leveraging OpenAI models and advanced algorithms, Meltwater aims to enhance user efficiency and save time in content creation and insight discovery. The AI writing assistant enables users to generate content within their publishing workflow, while the insight assistant helps uncover valuable consumer and market insights. The video analysis tool utilises computer vision to identify logos, scenes, objects, and celebrities in social media videos. (link)

Trending

Articles, blogs, podcasts, posts, tweets, etc

• Generative AI and what it means for content marketing (link)

• Elon Musk’s Twitter account is receiving less engagement since acquiring the company (link)

• YouTube is the most profitable platform for creators (link)

• B2B organisations that invest in brand increase their business value (link)

• Google’s AI-powered search experience is way too slow (link)