AI-powered search and the future of marketing

Good morning. Here’s today’s Dart:

• AI-powered search and the future of marketing

• Google develops tool to spot fake AI images after Pope image goes went viral

• 31,000 FTSE 100 logins found on the Dark Web

• Jonah Peretti, Nick Denton and Ben Smith on digital news’ past and future

• Trending news from around the web

Today’s picks

Highlights if you’ve only got a few minutes

AI-powered search and the future of marketing

The Drum discusses the potential impact of AI-powered search engines on the future of marketing, highlighting how AI models like ChatGPT can revolutionise the advertising industry by delivering more engaging and immersive search experiences.

The article emphasises four key considerations for marketers regarding the new generation of AI-powered search engines. First, it discusses how AI can improve the customer journey and purchase experience by understanding search queries. Second, it covers the rise of virtual influencers powered by AI and their potential to impact consumer behaviour. Third, it explores how AI can boost ROI by serving personalised ad content and optimising ad spend allocation. Finally, it highlights the importance of education to mitigate the risks associated with AI tools and ensure marketers stay ahead in the evolving AI landscape. (link)

Google develops tool to spot fake AI images after puffer jacket Pope went viral

Google has launched a new tool called ‘About This Image’ to help people spot fake AI images on the internet. The tool will provide "additional context" alongside pictures, including details of when the image first appeared on Google and any related news stories. This new feature will help people identify hyper-realistic pictures from the real ones, including those generated using tools such as Midjourney, Stable Diffusion, and OpenAI's DALL-E.

The tool is intended to surface news stories about fake images that have been subsequently debunked and is designed to tackle warnings that new AI tools could become a wellspring for misinformation and propaganda. (link)

31,000 FTSE 100 logins found on the Dark Web

Researchers from Outpost24 have discovered more than 31,000 stolen corporate credentials for many of the UK’s leading FTSE 100 companies on the dark web. The researchers used their threat monitoring and auditing tool Blueliv to search for the breached credentials.

Key findings from the study reveal that 81% of the companies within the FTSE 100 had at least one credential compromised and exposed on the dark web, and 38% of the total 31,135 stolen and leaked credentials were disclosed on the underground in the past 12 months. Experts suggest that organisations should adopt more sophisticated multifactor authentication methods and a zero-trust approach to cybersecurity to protect themselves. (link)

Jonah Peretti, Nick Denton and Ben Smith on digital news’ past and future

This is a very good podcast between three digital media entrepreneurs discussing the past, present and future of online news and entertainment. BuzzFeed founder, Jonah Peretti, Gawker founder, Nick Denton and Semafor founder, Ben Smith discuss the early promise of the social media and its ability to diseminate news and how the era has largely gone. BuzzFeed News recently shut shop and Gawker went bankrupt after Peter Theil funded Hulk Hogan’s law suit against the company. (link)

Trending

Articles, blogs, podcasts, posts, tweets, etc

• Twitter Blue subscribers can now upload 2-hour videos in the app (link)

• OpenAI CEO calls for laws to mitigate ‘risks of increasingly powerful’ AI

  (link)

• Apple restricts employees from using ChatGPT over fear of data leaks (link)

• Irish Times apologises for hoax AI article about women’s use of fake tan (link)

• Meta’s new text-based app to rival Twitter launching summer 2023 (link)

• Meteoric rise in power of ‘finfluencers’ sparks concerns (link)