73% of marketers now using generative AI tools

Here’s today’s Dart:

• 73% of marketers now using generative AI tools

• Twitter to introduce encrypted messaging and new chat services

• Google finally demos generative AI in Search, with a waitlist

• There’s a regulatory reckoning coming for AI’s use in digital advertising

• Google removes waitlist for its ChatGPT competitor Bard

• Trending news from around the web

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Today’s picks

Highlights if you’ve only got a few minutes

73% of marketers now using generative AI tools

Generative AI has become popular among marketers as 73% of B2B and B2C marketing executives are using it to create content. Two-thirds of those surveyed use it for brainstorming, while nearly half rely on it to produce final content. B2B leads the way in using AI with 78% of them having adopted it. (link)

Google removes waitlist for its ChatGPT competitor Bard

Bard, Google's experimental tool that allows users to collaborate with generative AI in a way similar to OpenAI's ChatGPT, has removed its waitlist process and is now welcoming users from over 180 countries to try it out. Bard will be able to draft emails and documents, and will be able to interact with other apps and services. (link)

Twitter to introduce encrypted messaging and new chat services

This article covers Twitter's plans to launch encrypted messaging, voice and video chat capabilities, and the potential implications of these changes for user privacy. CEO Elon Musk has said that the encrypted messaging features should become available on Wednesday although it has previously promised these features in the past and failed to deliver on them. (link)

Google finally demos generative AI in Search, with a waitlist

Google has announced it's new generative AI feature will be available on its homepage. This feature will be an opt-in setting from a new "Search Labs" feature. The feature will be available on Chrome desktop and the Google App on Android and iOS in the US, in English only. (link)

There’s a regulatory reckoning coming for AI’s use in digital advertising

This article looks at how the boom of AI is presenting new privacy conundrums for the advertising industry and how advertisers and publishers are focusing on AI and machine learning to draw scalable predictive insights about consumer behaviour from limited, privacy-compliant datasets. (link)

Trending

Articles, blogs, podcasts, posts, tweets, etc

• Meta unveils A.I. ‘testing playground’ to help advertisers build campaigns (link)

• Google brings dark web monitoring to all U.S. Gmail users (link)

• Twitter continues to reform verification more in line with the previous process (link)

• Elon Musk appoints new Twitter chief executive - but is yet to officially announce her (link)